Alto is bringing its employee-based, on-demand ride-hailing and delivery service to Los Angeles.
CEO Will Coleman on how Alto is different from Uber and Lyft, why the company chose Los Angeles as its next market, and what challenges it faces here.
Dallas-based rideshare company Alto has announced plans to expand into Los Angeles — its first city to receive service outside of Texas.
“At such a critical time, we’re thrilled to bring Alto’s elevated rideshare and delivery experience to the Los Angeles market,” Alto cofounder and CEO Will Coleman said in a statement. “Knowing how many people have benefited from our consistent, high-quality and safe offerings in our initial market in Texas, we know we have a lot to offer to the LA community.”
The Texas ride-hailing startup Alto hopes to give tech giants like Uber and Lyft some stiff competition in Southern California with an employee model and a slew of safety measures — from masks to HEPA cabin air filters.
The company launched its app in Los Angeles on Tuesday at a time when the pandemic has hurt ride-hailing services' bottom lines and employee relations remain frayed by a spat over working conditions.
The move into L.A. marks Alto's first expansion outside of Texas, where it launched in 2016. The venture-backed company, which has so far raised $20.5 million, announced plans to begin operations in California last fall but the team rescheduled when coronavirus cases began to rise again.
After seeing its fleet expand from Dallas across the Lone Star state, Alto is hitting the road to launch its services on the West Coast.
The local ride-hailing startup announced making its first move outside of Texas, launching its transportation and delivery services in Los Angeles as it continues plans for nationwide expansion.
"Alto is thrilled to expand to Los Angeles as the first market outside our home state of Texas,” Will Coleman, co-founder and CEO at Alto, told NTX Inno via email. “Safe and consistent rideshare is more important than ever in these times, and we are proud to kick off 2021 with our continued growth into new cities.”
Dallas-based Alto is taking a chance on LA. The four-year-old rideshare and delivery company that prides itself on safety has launched service in Los Angeles, which is in the throes of a COVID-19 crisis.
According to a release, the company wants to provide "the safest, most consistent, and highest quality experience" to those needing rides around the city — including curbside pickup at LAX Airport. Dallas travelers flying to LAX can now schedule their pickup in advance.
Kids become busier and busier as they grow, and that means less and less time to actually get them everywhere they need to be. Fortunately, there are rideshare options and carpool apps popping up all over the place to help busy parents with busy kids. Below are a few options we found that you might want to check out.
Alto is betting that if a safer, more expensive ride-hailing service can turn a profit in Dallas, it can do it just about anywhere.
When Will Coleman was deciding where he would stage his bid to compete with Uber and Lyft, he never seriously considered Silicon Valley. Instead, he started searching for office space in Dallas. For starters, it’s Coleman’s hometown. But there was another reason why he picked a city that, despite its burgeoning tech scene, has never produced the sort of sexy start-up “unicorn” he aspired to create. “People from Dallas don’t love to hear this,” Coleman says, “but Dallas is very average.”
Unlike Uber and Lyft, the company owns a fleet of SUVs and hires its drivers.
Alto CEO Will Coleman is used to getting lots of questions when he tells people he leads a ride-hailing company. When he founded the startup a year ago, Uber and Lyft were already household names. Now they’re publicly traded giants.
If you want to get excited about what’s ahead for Dallas-Fort Worth, all you have to do is read about the companies and leaders featured here. They are disrupting their industries and solidifying the region’s reputation as a hub for innovation. It’s especially felt in the tech arena, where North Texas continues to shine, ranking among the nation’s best markets for tech talent. But innovation permeates companies of all sizes in every industry, from healthcare and education to energy and commercial real estate.
This year, Dallas-based ride share company Alto is offering a different, no-fuss way to meet Mr. Claus. Alto users can use the app to summon Santa to their own home on demand. The offer runs December 16 and 17 from 12-6 p.m. He’ll pull up in his Alto sleigh, take some photos by the fire, collect wishlists to send to the North Pole, and be on his merry way.The holiday perk is free and available to all Alto members on a first come, first served basis.
It’s been a year since a couple of Dallasites left their respective jobs and in two rounds of funding raised $14.5 million in an attempt to disrupt the ridesharing industry.
Friends Will Coleman and Alex Halbardier launched Alto in pockets of Dallas in October 2018 with 10 cars and the hope to appeal to a market share that was concerned with basic standards like safety and consistency. Priced slightly higher than competitors Uber and Lyft, and now with 60 cars on the road and 6,000 subscribed members, the company reports that for the first time, they broke even.