Alto | On-demand rides. We keep you safe. You set the vibe.

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We exist to create remarkable journeys

We believe that you should reach your destination on your terms. That’s why we created Alto, to provide a consistent, premium experience that’s tailored to your preferences.

It's all about you

Using a traditional ridesharing service means getting into someone else’s car and obeying their rules.  We believe that rides should be on your terms, so you never have to compromise your safety or comfort in order to reach your destination.


Safety should be the standard

We believe that safety should be the industry standard. Period. Between our 5-star crash rated SUVs, background-checked and trained employee drivers and real-time video monitoring of each and every ride, Alto is here to keep you and your loved ones safe on the road.


Elevated in every way

We aspire to elevate the entire ride experience - from ordering to exiting - in a way that is both striking and seamless.  We are proud to be a part of each client’s unique journey getting them where they want to go in a way they can feel good about.


Consistency is core to experience

We are not a technology company, we are a service company. We use technology to help deliver a dependable service, ensuring that our team and fleet work in concert to create an exceptional experience every time.

Every driver is a trained employee

Every car in our fleet is an Alto branded 5-star crash rated SUV

Every ride is monitored in real-time

Letter from the founders

People often ask us how Alto is different, and it's simple. It boils down to three things: safety, consistency, and hospitality. These values guide everything we do at Alto, from the service we’ve designed to the way we hire and train our team. We believe that when it comes to ridesharing, your safety should be a given and your in-car experience should matter. We want people to start expecting more. That’s why we built Alto, to bring hospitality to transportation by creating a service-oriented, branded mobility option that produces exceptional experiences for every rider, every time.

Will Coleman, CEO | Alex Halbardier, CCO